"Parents located in north London seeks an extraordinary and qualified instructor to assist their youngest child on his initial journey to turning into an English gentleman."
When reading this post, you might easily skip the phrase "beginning" as simple a turn of phrase.
However, it may be the crucial part of this unique job advert, as it seeks to find a tutor for a one-year-old.
Numerous of submissions have since been received since the unnamed family posted their search for the £180,000 per year tutor, who must be "someone very special".
Over the last few weeks, the listing has attracted notice across the news, with numerous asking why?
Innovative Idea
A tutoring expert, head and founder of an education consultancy, which is assisting the family in their quest, said that in spite of first doubt, he viewed the idea "visionary", and "advanced".
When he spoke with the family, he noted they understood the unusual nature of their demand, and how young their son is.
But, they explained that they "didn't want to wait any longer" to engage a tutor, as they had held off until their elder sibling was five, and by that point "cultural influence had already taken hold".
What exactly does the family refer to by "cultural leaning"?
It's "everything", Adam replied. "How you eat, the way you speak".
He explained the older sibling had adopted "really subtle, body language" from the family, and had taken on their cultural norms. The family told the consultant they hoped to prevent this pattern to repeat itself with their infant.
The strategy: To bring in a English tutor, who needs to speak with Received Pronunciation, to guide the baby from day one.
Natural Absorption
"Much of the education at the outset here is rather absorbed naturally," said the CEO.
It's through this natural absorption that the family are aiming the child will acquire the UK customs they wish to impart.
Adam explained the tutor needed to be an individual who went to "the right kinds of schools – comparable categories of schools as the family hope to send their son to".
"The tutor simply needs to be the suitable individual, they'll be carrying out things they aren't even aware they're doing, just naturally," he added.
Expense Not a Factor
The family told the expert the chosen tutor should ideally also have understanding of or enthusiasm in equestrian activities, skiing, artistic pursuits and instrumental training so as to shape the child in a diverse set of interests.
More than that though, he said the family desired the tutor to sign up the child on a range of courses so the child would be "equestrian training and learning an tool by the time they are approximately three years old".
In the family's view, assisting their son grow into a "English gentleman" will bring about success and create opportunities.
"For all the rights and wrongs of that, because it's definitely a class statement," he adds.
Yet, notwithstanding all this guidance in "English culture", would the child pick up what is termed cultural leaning from the globally influenced family he lives with anyway?
"Yes", replied Adam. "They realize this might not succeed, but they've just taken the perspective of, 'we should try and we'll proceed as early as we can', because the price of it is not relevant," he explained.
Overly Optimistic
There are some in the education sector who share these concerns.
Another CEO, head and founder of an educational organization, who provides individual instructors, stated that "the journey of embracing two identities, or indeed, forming one's identity, is something that must be lived into, not manufactured."
He noted that he had moved from China to the UK at the time of seven, and had been educated knowing and embodying two backgrounds. He progressed to study at a prestigious UK institution.
"The notion that a single person can function as a representation of Britishness, an individual who can in some way transfer the characteristics of a English gentleman onto a infant child, strikes me as optimistic and unrealistic," he wrote.
"In my experience, having a typically British tutor from early childhood will does not automatically achieve the outcome they hope for.
"I never had such a figure, and however I have been lucky enough to live numerous of the situations they aspire for their son."
He stated: "The truth is, cultural identity can not be forced from the outside; it must be chosen, and it must come from within."
Acquiring Englishness
Of course, English culture is something Adam thinks can be educated – and commercialized.
"I think the situation that the global community views us in this regard is something that we should be cherishing|valuing|appreciating
